About Lovingston Winery

Lovingston Winery, located in the rolling countryside of the Blue Ridge Mountains, is dedicated to the production of the highest-quality wines. Primarily family-run along with head winemaker Riaan Rossouw, we take great pride in offering a pleasing experience in every bottle.

MerlotOur Josie’s Knoll Vineyard site consists of 8.5 acres of densely-planted vines — ranging from the Bordeaux varietals of Merlot, Cabernet Franc and Petit Verdot to the South African Pinotage as well as Seyval Blanc and Chardonnay. This “dense-planting” — 1200 vines to the acre — stems from the idea that by limiting the number of grape bunches a vine is able to produce, that vine concentrates all of its energy into those fewer clusters, increasing the quality of the fruit.

The winery, built into a hillside on the family farm, employs a gravity-flow production method, allowing us to virtually eliminate the use of pumps and other mechanization we believe detracts from the wines. In addition, we ferment the grapes in relatively small quantities to allow for a more hands-on approach to winemaking and increased quality control.

Please come by for a tasting and learn more about us! Tasting room hours are:
April - November
Wednesday through Friday: 10am to 4pm
Saturday & Sunday: 11am to 5pm

December - March: By Appointment

We hope you enjoy what Lovingston has to offer.